Instagram Cracks Down on Accounts That Mostly Post Unoriginal Content
Key takeaways
- Instagram is clamping down on aggregator accounts that flood your feed with content they didn't uniquely create or meaningfully alter.
- Instagram aims to give more credit to original content creators with this change.
- Content aggregators who become ineligible can check their account status for an update on their standing and can become eligible again if most of their recent posts are considered original in a 30-day period.
Instagram is clamping down on aggregator accounts that flood your feed with content they didn't uniquely create or meaningfully alter. The company's originality guidelines, which previously applied to Reels, will now extend to photo and carousel posts, rendering more accounts that mainly post unoriginal content ineligible for recommendations.
Instagram aims to give more credit to original content creators with this change. Per a Thursday blog post, accounts won't appear in places where Instagram recommends content if they primarily upload others' work without "adding meaningful creative input." Just adding a border or crediting the original creator in the caption isn't enough.
Content aggregators who become ineligible can check their account status for an update on their standing and can become eligible again if most of their recent posts are considered original in a 30-day period.