South Korea’s LetinAR is building optics behind AI glasses
Key takeaways
- Imagine you’re riding a motorcycle at 160 kilometers per hour when an arrow appears, floating on the road ahead, telling you exactly where to turn.
- It s heading to European roads as early as this year.
- Over the past few years, Big Tech has been quietly (and not so quietly) placing its bets.
Imagine you’re riding a motorcycle at 160 kilometers per hour when an arrow appears, floating on the road ahead, telling you exactly where to turn. No phone, no dashboard. Just your helmet, and a lens the size of a thumbnail.
This is not a concept video. It s heading to European roads as early as this year. And it’s one early glimpse of where smart glasses are heading.
Over the past few years, Big Tech has been quietly (and not so quietly) placing its bets. Meta has been selling AI-enabled Ray-Ban glasses since 2023, Google is building Android XR, and Apple is expected to enter the market. Last week, Samsung was reportedly set to unveil its first AI-capable smart glasses, co-designed with Gentle Monster, at a Galaxy Unpacked event in London this July. China’s Huawei, Alibaba, Xiaomi and others are all moving too.