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Mother Ventures is looking at moms as the ‘economic engine’

TechCrunch · May 8, 2026, 5:46 PM · Also reported by 1 other source

Key takeaways

  • As families across the U.S. prepare to celebrate Mother’s Day this Sunday, Allison Stern is looking beyond the single day of appreciation.
  • Stern just closed $10 million in commitments for her debut early-stage fund, Mother Ventures, which focuses exclusively on the mother as a consumer.
  • “In the U.S., moms are responsible for 85% of household purchases and have $2.4 trillion in spending power,” Stern (pictured below) told Tech Crunch.

As families across the U.S. prepare to celebrate Mother’s Day this Sunday, Allison Stern is looking beyond the single day of appreciation.

Stern just closed $10 million in commitments for her debut early-stage fund, Mother Ventures, which focuses exclusively on the mother as a consumer.

“In the U.S., moms are responsible for 85% of household purchases and have $2.4 trillion in spending power,” Stern (pictured below) told Tech Crunch. “The numbers say that moms are the buyers, and they really are a very unique economic engine.”

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