Art Director Union’s Rebuke To Scorsese On AI Highlights Divisions In Creative Industries
Key takeaways
- Hollywood & Entertainment Art Director Union’s Rebuke To Scorsese On AI Highlights Divisions In Creative Industries By Rob Salkowitz,
- “For 70 years, I’ve been creating my own storyboards.
- This statement drew the ire of the Art Directors Guild, representing the artist and designers whose livelihood depends on their ability to lend their skills to this part of the production process.
Hollywood & Entertainment Art Director Union’s Rebuke To Scorsese On AI Highlights Divisions In Creative Industries By Rob Salkowitz,
Forbes contributors publish independent expert analyses and insights. Rob Salkowitz is an Eisner-nominated comics journalist and author.Follow Author Jun 10, 2026, 05:46pm EDTNEW YORK, NEW YORK - JANUARY 25: Martin Scorsese speaks onstage during the TCM Classic Film Festival: New York Pop-Up x 92NY at 92nd Street Y on January 25, 2025 in New York City. (Photo by Mike Coppola/Getty Images for TCM)Getty Images for TCMEarlier today, the Art Director’s Guild, Local 800 of the International Alliance of Theatrical Stage Employees (IATSE) issued a strongly-worded statement in response to legendary director Marin Scorsese over his support for AI technology in motion picture production, calling it a “betrayal of the collaborative nature of cinema.” This is the latest in an escalating war over AI that involves studios, technology companies, and the artists who make the work possible.
The Guild’s response is to Scorcese’s statement to the New York Times endorsing an AI company called Black Forest Labs, where he said “I’m interested in the intersection of technology and storytelling, and seeing how that can push the bounds of creativity to create deeper and richer experiences for audience.”