business
US online spending hits $8.3 billion as Amazon Prime Day kicks off, Adobe says
Key takeaways
- The four-day shopping event, which started on Tuesday and is being held earlier than usual this year, will be a litmus test of U.S. shoppers spending power as the focus shifts to essential goods.
- • Online spending on Tuesday is tracking ahead of its projections and marks the biggest e-commerce day so far in 2026, Adobe said.
- • The data firm reaffirmed its forecast of U.S. retailers driving $26.3 billion in online spend through the event.
US online spending hits $8.3 billion as Amazon Prime Day kicks off, Adobe says Reuters Wed, June 24, 2026 at 8:44 PM GMT+7 1 min read ADBE June 24 (Reuters) - Online spending among shoppers on the first day of Amazon s Prime Day rose 5.3% from a year earlier to $8.3 billion across U.S. retailers, Adobe Analytics said on Wednesday.
The four-day shopping event, which started on Tuesday and is being held earlier than usual this year, will be a litmus test of U.S. shoppers spending power as the focus shifts to essential goods.
• Online spending on Tuesday is tracking ahead of its projections and marks the biggest e-commerce day so far in 2026, Adobe said.
Article preview — originally published by Yahoo Finance. Full story at the source.
Read full story on Yahoo Finance →
More top stories
Also covered by
Investing.com
US online spending hits $8.3 billion as Amazon Prime Day kicks off, Adobe says
Fortune
Amazon’s record Prime Day masks a darker truth: Americans are spending more and getting less
Wired
The 17 Best Amazon Prime Day Deals Under $30 We've Found
Wired
The 16 Best Amazon Prime Day Deals Under $100 in 2026
Aggregated and edited by the Scoop newsroom. We surface news from Yahoo Finance alongside other reporting so you can compare coverage in one place.
Editorial policy · Corrections · About Scoop