business
US online spending hits $8.3 billion as Amazon Prime Day kicks off, Adobe says
Key takeaways
- The four-day shopping event, which started on Tuesday and is being held earlier than usual this year, will be a litmus test of U.S. shoppers spending power as the focus shifts to essential goods.
- • Online spending on Tuesday is tracking ahead of its projections and marks the biggest e-commerce day so far in 2026, Adobe said.
- • The data firm reaffirmed its forecast of U.S. retailers driving $26.3 billion in online spend through the event.
US online spending hits $8.3 billion as Amazon Prime Day kicks off, Adobe says Reuters Wed, June 24, 2026 at 8:44 PM GMT+7 1 min read ADBE June 24 (Reuters) - Online spending among shoppers on the first day of Amazon s Prime Day rose 5.3% from a year earlier to $8.3 billion across U.S. retailers, Adobe Analytics said on Wednesday.
The four-day shopping event, which started on Tuesday and is being held earlier than usual this year, will be a litmus test of U.S. shoppers spending power as the focus shifts to essential goods.
• Online spending on Tuesday is tracking ahead of its projections and marks the biggest e-commerce day so far in 2026, Adobe said.
Article preview — originally published by Yahoo Finance. Full story at the source.
Read full story on Yahoo Finance →
More top stories
Also covered by
Aggregated and edited by the Scoop newsroom. We surface news from Yahoo Finance alongside other reporting so you can compare coverage in one place.
Editorial policy · Corrections · About Scoop