Does DeleteMe Actually Get Your Info off the Internet? I Tried It

Photo-Illustration: WIRED Staff; Getty Images Comment Loader Save Story Save this story Comment Loader Save Story Save this story Recent estimates approximate that there are 16.4 billion Google searches per day globally. A huge portion of those searches is for people’s names. Of those names, many are likely public figures, like Lionel Messi, Sabrina Carpenter, or any number of politicians doing something nefarious. But a great many of the name searches are ostensibly for normies. Maybe even you. Definitely me, based on the deluge of spam calls I get.

DeleteMe was founded in 2010 and claims to be one of the oldest companies in data removal. Services like DeleteMe and its competitor Incogni work by contacting data brokers on your behalf and getting them to remove your personal information, including your current and past mailing addresses, your phone numbers, and your email address. Theoretically, this process removes you from annoying marketing lists and makes it harder for randos to find you. I've used DeleteMe since January, and while it's not a silver bullet for ensuring the complete absence of unwanted communication from strangers and scammers, it seems to have helped with the number of unsolicited marketing calls I get. It also helped clean up personal info from my Google results, so you're more likely to read an old article I wrote than see where I live.

DeleteMe via Martin CizmarI have also used Incogni, where I managed an account for my elderly mother. She got similar results, which is to be expected, says DeleteMe executive Jason Dalrymple. Services like DeleteMe and others “all basically do the same thing,” he says. “We're bound by the same laws and constraints in compliance. It's a cat-and-mouse game.”