Ted Wu’s Eye for Design and Business Acumen Have a Home at Mattel
Key takeaways
- We talk design, marketing, and inclusivity with the man in charge of Hot Wheels, Matchbox, and more.
- If you’ve bought a Hot Wheels or Matchbox toy over the past decade, chances are Ted Wu has had something to do with it.
- We last connected with Wu when he was the global head of design for vehicles and building sets at Hot Wheels, having just launched a collection of Ferrari die-cast models.
Why this matters: an automotive development that could shape industry direction or buying decisions.
We talk design, marketing, and inclusivity with the man in charge of Hot Wheels, Matchbox, and more.
If you’ve bought a Hot Wheels or Matchbox toy over the past decade, chances are Ted Wu has had something to do with it. Thanks to an education and career that has spanned both marketing and design, Wu is uniquely positioned to navigate the intricacies of the toymaking world.
We last connected with Wu when he was the global head of design for vehicles and building sets at Hot Wheels, having just launched a collection of Ferrari die-cast models. At present, he’s Mattel’s general manager, head of vehicles and building sets. It’s a position of enormous responsibility, overseeing the venerated Hot Wheels, Matchbox, Disney Pixar Cars, Thomas & Friends, and MEGA construction brands. Fortunately for the entertainment and toymaking giant, it found the right person for the job.