Iran war oil shortage forces Japan snack giant to use black-and-white packaging
Key takeaways
- News of Calbee’s move to black-and-white packaging made headlines across Japan.
- Prefer the Guardian on Google Japan’s biggest snack maker has been forced to use black-and-white packaging for some flagship products because of ink ingredient shortages caused by the strait of Hormuz blockade.
- Calbee, whose potato chip brands in particular are known for brightly coloured bag designs, said 14 of its products would switch to monochrome branding by the end of May.
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News of Calbee’s move to black-and-white packaging made headlines across Japan. Photograph: Calbee View image in fullscreen News of Calbee’s move to black-and-white packaging made headlines across Japan. Photograph: Calbee Japan Iran war oil shortage forces Japan snack giant to use black-and-white packaging Calbee to switch its brightly coloured packaging to black and white because war has disrupted supply of certain raw materials used in ink
Prefer the Guardian on Google Japan’s biggest snack maker has been forced to use black-and-white packaging for some flagship products because of ink ingredient shortages caused by the strait of Hormuz blockade.
Calbee, whose potato chip brands in particular are known for brightly coloured bag designs, said 14 of its products would switch to monochrome branding by the end of May.