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Why this fashion designer sells her clothes on social media not shops
Key takeaways
- Katharina Mildren has grown her brand from a backyard outfit to a thriving enterprise.
- The Sydney-based designer is among a new generation of creatives harnessing the power of social media to sell their wares.
- The Katharina Lou label caters to young urban women.
Why this matters: an international story with cross-border implications worth tracking.
Katharina Mildren has grown her brand from a backyard outfit to a thriving enterprise. (Supplied)
Link copied Share Share article Katharina Mildren's clothes have attracted legions of fans online and she ships items around the world, but there is one place you will not find her garments: in a shop.
The Sydney-based designer is among a new generation of creatives harnessing the power of social media to sell their wares.
Article preview — originally published by ABC Australia. Full story at the source.
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