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Meta announces new smart glasses starting at $299, as Zuckerberg keeps pushing wearables

CNBC · Jun 23, 2026, 1:00 PM · Also reported by 4 other sources

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  • The Meta Glasses come with new designs and are built in partnership with Ray-Ban parent EssilorLuxottica, but they don't come with Ray-Ban or Oakley branding.
  • Meta is aggressively marketing its smart glasses to consumers as eyewear competition heats up and consumers find more value in augmented reality devices.

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Meta on Tuesday announced a new set of $299 smart glasses, at least $80 less than the price tag for the company's entry-level second-generation Meta Ray-Ban glasses, as CEO Mark Zuckerberg continues his push into wearables.

The Meta Glasses come with new designs and are built in partnership with Ray-Ban parent EssilorLuxottica, but they don't come with Ray-Ban or Oakley branding.

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