I Like Ferrari's Luce EV. But This Is Why It's Heartbreaking
Key takeaways
- This is certainly a machine that the Chinese won't copy—they won't need to.”
- I like the purity of its design and how it shows Elon Musk what might have been had he bothered to facelift his Teslas properly.
- Courtesy of FerrariNot what everyone expects from Ferrari.
Why this matters: a development in AI with implications for how people work, create, and decide.
Courtesy of Ferrari Comment Loader Save Story Save this story Comment Loader Save Story Save this story You know things are bad when the Pope gets involved. No doubt reeling from a launch that somehow went down even worse than Ferrari itself anticipated, the Italian carmaker sought to get the endorsement of none other than His Holiness Pope Leo XIV for its first EV, the Luce.
Guided by Ferrari chairman John Elkann and senior Ferrari executives, in a hillside town about 15 miles southeast of Rome, the pontiff sat in the driver’s seat and listened patiently as test driver Raffaele De Simone explained the vehicle’s controls and driving modes as if he really was speaking to a man clearly in the market for a 1,000-horsepower electric car capable of hitting 62 mph in 2.5 seconds.
Meanwhile, as Pope Leo was no doubt pondering how the Luce could boast one of the largest batteries in any production EV yet still only manage a maximum 329 miles, or how an accelerometer on the rear axle somehow worked like a guitar pickup to create in-cabin sound like an “instrument,” the market was speaking. On seeing the $640,000 car design, not by Ferrari, but LoveFrom, the agency founded by Jony Ive in 2019 upon his exit from Apple, the carmaker’s share price dropped 8 percent in morning trading in Milan, while New York-listed shares fell by 5.1 percent, wiping billions off Ferrari's value.