Meghan Markle faces fresh trademark setback
Key takeaways
- Add ARY News on Google AAResize Meghan Markle, has made an adjustment to her entrepreneurship journey in the wake of a string of routine bumps in the road with the United States Patent and Trademark Office (USPTO).
- Rather than proceed with her American Riviera Orchard venture, the Duchess has pared down her business aspirations under a new, approved lifestyle brand name: As Ever.
- Since the ‘American Riviera’ is a commonly used nickname for the California city where Meghan and Prince Harry live – Santa Barbara – office reviewers ruled the trademark could not be protected exclusively.
Why this matters: local context for readers following news across Pakistan and the region.
Add ARY News on Google AAResize Meghan Markle, has made an adjustment to her entrepreneurship journey in the wake of a string of routine bumps in the road with the United States Patent and Trademark Office (USPTO).
Rather than proceed with her American Riviera Orchard venture, the Duchess has pared down her business aspirations under a new, approved lifestyle brand name: As Ever. The transition makes for a case study in the intricacies of trademark law, business adaptability, and celebrity brand management.
When the Duchess launched her lifestyle and cooking brand in early 2024, her legal team submitted multiple trademark applications covering a broad range of household products, including dinnerware, kitchen goods and her publicized fruit preserves.