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Bluesky launches group chats, as company shifts focus to community features

TechCrunch · Jun 11, 2026, 7:41 PM · Also reported by 1 other source

Key takeaways

  • Social network Bluesky launched support for group chats on Thursday, another feature designed to make the app more competitive with its larger competitor, X.
  • While Elon Musk-owned X recently doubled down on chats with the launch of a standalone XChat app, Bluesky is only now catching up by offering a way for groups to interact more privately on its platform.
  • That s a notable shift in strategy, and one that arrives as Bluesky s overall growth has slowed.

Social network Bluesky launched support for group chats on Thursday, another feature designed to make the app more competitive with its larger competitor, X.

While Elon Musk-owned X recently doubled down on chats with the launch of a standalone XChat app, Bluesky is only now catching up by offering a way for groups to interact more privately on its platform.

The feature, which is arriving in the latest version of the social app (v1.124), is one of the first to deliver on Bluesky s plan to focus more on communities, rather than trying to be a social network where people post solely to reach a wider public audience.

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