Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning
Key takeaways
- Sports Money Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning By Adam Zagoria,
- After spending 12 years repping Under Armour, the four-time NBA champion and Golden State Warriors star has signed a 10-year deal with Chinese sportswear brand Li-Ning.
- “This is the partnership of a lifetime,” Curry, 38, said in a video announcement, adding “the future of Curry Brand is with Li-Ning.”
Sports Money Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning By Adam Zagoria,
Forbes contributors publish independent expert analyses and insights. I'm a basketball and tennis insider Follow Author Jun 01, 2026, 10:52pm EDTJun 01, 2026, 11:07pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.HOUSTON, TEXAS - MAY 04: Stephen Curry #30 of the Golden State Warriors reacts against the Houston Rockets after making a shot during the fourth quarter in Game Seven of the Western Conference First Round NBA Playoffs at Toyota Center on May 04, 2025 in Houston, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Tim Warner/Getty Images)Getty ImagesSteph Curry is on the move.
After spending 12 years repping Under Armour, the four-time NBA champion and Golden State Warriors star has signed a 10-year deal with Chinese sportswear brand Li-Ning.