Apple’s MacBook Neo is winning over a new generation of buyers
Key takeaways
- Nearly three months after its debut, Apple s Mac Book Neo is emerging as an early success story, helping the Cupertino company reach new customers and challenging long-held assumptions about who buys a Mac.
- Those Mac Books shipped over 900,000 and 550,000 units, respectively, in their debut quarters.
- Introduced in early March with a starting price of $599, roughly 45% below the entry-level MacBook Air, the MacBook Neo was designed to make the Mac more accessible to a broader set of buyers.
Nearly three months after its debut, Apple s Mac Book Neo is emerging as an early success story, helping the Cupertino company reach new customers and challenging long-held assumptions about who buys a Mac.
Apple shipped 1.1 million Mac Book Neo units in the quarter ended March, according to data from market intelligence provider IDC, shared with Tech Crunch, ahead of the recent Mac Book Air (M5) and Mac Book Pro (M5) launches. Those Mac Books shipped over 900,000 and 550,000 units, respectively, in their debut quarters.
The figure is notable because the Neo was available for only about three weeks during the quarter after going on sale in mid-March, said Navkendar Singh, associate vice president at IDC, adding that shipments began to spike from early April.