Carter’s Shares Rise After Wells Fargo Lifts Rating and Target Price
Key takeaways
- According to Wells Fargo, recent management changes and refinements to Carter’s direct-to-consumer strategy are helping strengthen the company’s operating model.
- “The combo of new leadership + evolved DTC strategies is driving fundamental improvements in the model in our view.
- The firm believes these developments are creating a more favorable backdrop for future earnings growth.
Carter’s Shares Rise After Wells Fargo Lifts Rating and Target Price Fiona Craig Wed, June 17, 2026 at 6:13 PM GMT+7 2 min read CRI WFC chart arrow up black and white NEW SIZE ©Gerd Altmann Carter’s (NYSE:CRI) moved higher in premarket trading on Monday, gaining 3.5% after Wells Fargo upgraded the children’s apparel retailer to Equal Weight from Underweight and raised its price target to $42 from $30.
Analyst Ike Boruchow cited improving execution under the company’s new leadership team, continued momentum in direct-to-consumer operations and the potential impact of lower tariff rates as key reasons behind the more constructive outlook.
According to Wells Fargo, recent management changes and refinements to Carter’s direct-to-consumer strategy are helping strengthen the company’s operating model.