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Pop watch mania: Swatch appeals for calm as clamour continues for its 'Royal Pop'

Euronews · May 18, 2026, 9:59 AM · Also reported by 4 other sources

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The Swiss watchmaker Swatch has been forced to shut several of its stores around the world as a frenzy spreads over its new pocket watch collection made in collaboration with luxury timepiece brand, Audemars Piguet.

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BBC News Why people are so excited about Swatch's Royal Pop watch Forbes Swatch x AP Royal Pop Brought Crowds, Closures And Chaos Bloomberg Markets Hundreds Swarm Swatch Stores for "Royal Pop" Release France 24 Swatch watch triggers consumer frenzy from Europe to New York City

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Pop watch mania: Swatch appeals for calm as clamour continues for its 'Royal Pop'

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