business
Meta launches enterprise-focused AI 'business agent' to automate daily operations
Key takeaways
- Meta enters enterprise AI race with new business agent.
- The company said more than 1 million businesses were already using earlier chatbot versions of such agents on WhatsApp and Messenger.
- "This is definitely an enterprise play," Naomi Gleit, Meta s head of product, told Reuters in an interview on the sidelines of the conference.
Meta enters enterprise AI race with new business agent. The logo of Meta at the Meta Lab in Los Angeles · Reuters Katie Paul Wed, June 3, 2026 at 8:40 PM GMT+7 3 min read META ANTH.PVT GOOG By Katie Paul
LONDON, June 3 (Reuters) - Meta Platforms on Wednesday unveiled an artificial intelligence agent aimed at helping businesses carry out day-to-day operations, positioning the social media giant as a player in the enterprise AI market.
Announced at the company s Whats App-focused Conversations conference in London, the new product expands on existing business messaging services by enabling "agentic" capabilities in which the assistant can take actions like booking calendar appointments and closing sales on behalf of businesses.
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