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Swatch x AP Royal Pop Brought Crowds, Closures And Chaos

Forbes · May 18, 2026, 2:36 PM · Also reported by 4 other sources

Swatch x AP Royal Pop sparked queues, store closures and police callouts as fans chased the $400 drop that turned luxury access, hype and resale into a global frenzy.

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BBC News Why people are so excited about Swatch's Royal Pop watch BBC News Swatch stores close for second day after crowds Bloomberg Markets Hundreds Swarm Swatch Stores for "Royal Pop" Release Euronews Pop watch mania: Swatch appeals for calm as clamour continues for its 'Royal Pop'

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Swatch x AP Royal Pop Brought Crowds, Closures And Chaos

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