Iran war takes colour out of Japanese snack maker Calbee’s chips packaging
Key takeaways
- Add ARY News on Google AAResize Japan’s top maker of snacks Calbee, has landed on a creative solution to conserve oil-derived input materials: it will switch its brightly coloured packaging to black and white.
- In an eye-catching move, Tokyo-based Calbee on Tuesday said it would temporarily use only two ink colours on 14 of its products including its Potato Chips, Kappa Ebisen snacks and the Frugra breakfast cereal.
- Japanese companies have lately sought to minimise the impact of rising costs and input material shortages even as the government seeks to reassure the public and businesses over supplies.
Why this matters: local context for readers following news across Pakistan and the region.
Add ARY News on Google AAResize Japan’s top maker of snacks Calbee, has landed on a creative solution to conserve oil-derived input materials: it will switch its brightly coloured packaging to black and white.
In an eye-catching move, Tokyo-based Calbee on Tuesday said it would temporarily use only two ink colours on 14 of its products including its Potato Chips, Kappa Ebisen snacks and the Frugra breakfast cereal. Products with the revised packaging will hit store shelves from May 25, it said.
Calbee, which has the largest share of the domestic snacks market, said the initiative was aimed at maintaining stable shipments in response to the unstable supply affecting “certain raw materials” due to the U.S.-Israeli war on Iran.