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Ferrari Unveils 5-Seat Fully Electric Car, Shares Fall

Bloomberg Markets · May 26, 2026, 7:52 AM · Also reported by 4 other sources

Ferrari unveiled its first fully electric car called the Luce. It is a five-seat model priced at €550,000 ($640,000) that marks a sharp break from the sports-car maker’s fuel-burning heritage. Ferrari's shares fell in early Milan trading, suggesting investors were disappointed with the Luce’s look.

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CNBC Ferrari shares fall 7% after luxury carmaker launches first fully electric vehicle BBC Business Ferrari unveils first fully electric car NY Times Ferrari Unveils Luce, Its First Fully Electric Car Wired The Electric Ferrari Luce Is Finally Here

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Ferrari Unveils 5-Seat Fully Electric Car, Shares Fall

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