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AI Cost Reality Check Hits Asia Tech Stocks as Apple Hikes Prices

Bloomberg Tech · Jun 26, 2026, 3:47 PM · Also reported by 2 other sources

Asian technology stocks slumped after Apple Inc. and Microsoft Corp. raised prices for their products, stoking concern that rising component costs will curb demand for devices and eventually slow the memory chip rally that has powered much of the AI trade. Bloomberg Tech Host Ed Ludlow discusses the

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AI Cost Reality Check Hits Asia Tech Stocks as Apple Hikes Prices

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