NYCMayor Zohran Mamdani takes to Twitch to chat with New Yorkers
Key takeaways
- Long before Zohran Mamdani became New York City’s 112th mayor, he understood that if you want to reach young voters, you have to meet them online.
- Now, in classic Mamdani fashion, the mayor is taking that strategy even further.
- The Twitch move says a lot about the changing relationship between politics and the internet.
Long before Zohran Mamdani became New York City’s 112th mayor, he understood that if you want to reach young voters, you have to meet them online.
Now, in classic Mamdani fashion, the mayor is taking that strategy even further. On Thursday, Polygon exclusively revealed that Mamdani is launching a recurring Twitch livestream series titled “Talk with the People,” premiering today at 4 p.m. ET, where he’ll answer questions directly from viewers through Twitch chat. It will also simulcast across YouTube, TikTok, Instagram, Facebook, X, and Bluesky.
The Twitch move says a lot about the changing relationship between politics and the internet. Younger audiences increasingly consume political information through creators, streamers, podcasts, and online personalities rather than traditional media outlets.