Instagram Is Coming to a Big Screen Near You: Your Samsung TV
Key takeaways
- People often split their attention between watching TV and scrolling through social media on their phones.
- Starting Monday, Instagram for TV is landing on Samsung Smart TVs in the US.
- The idea is to make it easier for people to watch content together.
People often split their attention between watching TV and scrolling through social media on their phones. Now, more viewers will have the option to browse through social media directly on their TV.
Starting Monday, Instagram for TV is landing on Samsung Smart TVs in the US. The feature, which is already available on Amazon Fire TV and Google TV, lets you browse through Instagram content like Stories, Reels and Channels on a bigger screen. It's available on Samsung TV models from 2020 or newer.
The idea is to make it easier for people to watch content together. Although given how personalized each Instagram user's algorithm tends to be, it'll be interesting to see how often people use the feature in larger group settings. But it could be a way to more comfortably browse through content without craning your neck over your phone.