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Apple raises Mac and iPad prices, spares iPhone for now

TechCrunch · Jun 25, 2026, 2:52 PM · Also reported by 4 other sources

Key takeaways

  • Amid a worldwide memory shortage driven by the AI buildout, Apple is raising prices of its Mac and i Pad lineups, as reported by Bloomberg.
  • The new entrant to the Mac Book lineup, Mac Book Neo, will now cost $699 instead of $599.
  • iPads also received a price bump: the Air now costs $749, up from $599, and the Pro now costs $1,199, up from $999.

Amid a worldwide memory shortage driven by the AI buildout, Apple is raising prices of its Mac and i Pad lineups, as reported by Bloomberg. For the moment, there is no rise in i Phone prices, but there is a possibility that it could arrive later in the year.

The new entrant to the Mac Book lineup, Mac Book Neo, will now cost $699 instead of $599. The company also raised the base Mac Book Air s price from $1,099 to $1,299 and the Mac Book Pro s price from $1,699 to $1,999. The desktop-class Mac Studio now costs $2,499, up from $1,999

iPads also received a price bump: the Air now costs $749, up from $599, and the Pro now costs $1,199, up from $999. The base iPad model with the A16 chip now costs $449 instead of $349, and the iPad Mini with the A17 chip costs $599 instead of $499.

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