Vision BMW Alpina Concept Suggests the New Subbrand's Future Is Bright
Key takeaways
- BMW's longtime tuner Alpina joins the corporate fold, and this concept presages the subbrand's first production car, due next year.
- BMW Alpina The Vision BMW Alpina concept points to the future of the tuning firm turned BMW subbrand.
- See all results for used BMW Alpina for sale near j6v 1l8
Why this matters: an automotive development that could shape industry direction or buying decisions.
BMW's longtime tuner Alpina joins the corporate fold, and this concept presages the subbrand's first production car, due next year.
BMW Alpina The Vision BMW Alpina concept points to the future of the tuning firm turned BMW subbrand. Alpina was previously a BMW tuner founded in 1965, but now BMW has brought Alpina in-house. The first BMW Alpina production car will debut next year and is "inspired by the 7-series."When Burkard Bovensiepen founded Alpina in 1965, his goal was to create faster BMWs without compromising comfort—one of his race-car mods was actually adding padding to the driver's seat, because whatever weight was saved with a rude shell of a seat wasn't worth the tradeoff in driver fatigue and discomfort. BMW's finally brought Alpina in-house as an official subbrand (BMW Alpina), but the goals remain the same: build fast cars that don't beat you up. To preview things to come, the company unveiled the Vision BMW Alpina design study at this year's Concorso d'Eleganza Villa d'Este, which kicks off this weekend in Cernobbio, Italy.
See all results for used BMW Alpina for sale near j6v 1l8