Startup Revora raises $2m in seed funding to build AI platform for e-commerce merchants
Why this matters: local context for readers following news across Pakistan and the region.
Startup Revora has raised $2 million in a seed round as it shifts from functioning as a conversational commerce tool to an AI operating platform for ecommerce merchants, according to a press release issued by the company. The seed funding round was co-led by i2i Ventures and Oraseya Capital, with participation from Anchorless Bangladesh, Conjunction Capital, F6 Ventures, Hi2 Global, Orbit Startups, as well as strategic angels and operators from Bolt, Mubadala and EY, the press release said. The company’s proceeds from the seed funding round would primarily go towards growth in Saudi Arabia, Revora’s largest and fastest- growing market, and into the product, as the company builds for a future where more of buying runs through AI, it added. Formerly known as MyAlice, Revora was co-founded by Shuvo Rahman and Daniyal Baig. Detailing its operations in the press release, the company said its AI agents recommend products, recover carts and “take payment inside the conversation, whether that’s on WhatsApp, Instagram or the brand’s own site, in the customer’s own dialect”. “Brands using Revora’s AI-led sales and campaigns see a 15-20 per cent revenue increase, showcasing the tangible value of the product,” according to the company. The press release further said that Revora also “turns every merchant’s product catalogue into clean, structured data”. “That catalogue is the long-term bet. As commerce shifts toward AI-powered search and shopping agents globally, that same structured data is what allows a merchant’s products to be found, recommended and bought. Every merchant that joins Revora adds to a commerce graph that no messaging vendor, helpdesk or model provider can replicate,” it added. The press release quoted co-founder Rahman as saying: “We’re building Revora on one bet: that the businesses winning the next decade are the ones an AI can understand, represent, and sell for.” It further quoted the company’s other co-founder, Baig, as saying: “The signal that matters m