2027 Ford Bronco Filson First Look: A Roughneck Goes Luxury
Key takeaways
- Ford’s new Bronco Filson adds more luxury without giving up trail-ready hardware.
- Ford has been teasing its collaboration with the Seattle-based outfitter for about a month, and the partnership makes plenty of sense on paper.
- The Bronco Filson is based on the Bronco’s Sasquatch package, so it arrives with serious off-road credentials.
Why this matters: an automotive development that could shape industry direction or buying decisions.
Ford’s new Bronco Filson adds more luxury without giving up trail-ready hardware.
Ford is pushing its iconic off-roader upscale with the 2027 Bronco Filson, a new trim level that teams the SUV’s trail-ready hardware with higher-end materials, a quieter cabin, and a heavy dose of outdoor-inspired design.
Ford has been teasing its collaboration with the Seattle-based outfitter for about a month, and the partnership makes plenty of sense on paper. Both brands have built loyal followings around adventure, durability, and life beyond the pavement. We attended the Bronco Filson’s reveal in Washington state, where Ford also arranged a tour of Filson’s factory, offering a closer look at the materials, craftsmanship, and design cues that influenced the special edition.