2027 Ford Bronco Filson Edition Has Hipster Vibes and the Raptor's V-6
Key takeaways
- The new Bronco Filson wants to tackle whatever outdoor adventure you have planned next.
- View Photos Ford The 2027 Ford Bronco Filson is the Blue Oval's newest brand partnership and harkens back to the Eddie Bauer Bronco of the '90s.
- The collaboration is inspired by a 2020 partnership between Ford and Filson that saw the two brands create a Bronco that honored wildland firefighters and the National Forest Foundation.
Why this matters: an automotive development that could shape industry direction or buying decisions.
Crank up the Tyler Childers and jump in! The new Bronco Filson wants to tackle whatever outdoor adventure you have planned next.
View Photos Ford The 2027 Ford Bronco Filson is the Blue Oval's newest brand partnership and harkens back to the Eddie Bauer Bronco of the '90s. The newest Bronco comes equipped with the Sasquatch off-road package and a version of the Bronco Raptor's twin-turbo V-6.Ford hasn't yet announced pricing, but the Filson variant will be available to order this fall before reaching dealers sometime early next year.Remember the Ford Bronco Eddie Bauer edition from the 1990s? Sure, it was little more than an appearance package, but Ford sold them like hotcakes. Unfortunately, considering that Eddie Bauer filed for Chapter 11 in February, we probably won't be getting a new iteration of that Bronco any time soon. Don't worry, though, Ford isn't throwing in the towel on apparel partnerships. The new 2027 Ford Bronco Filson is the modern-day Eddie Bauer edition, and it's suitably outdoorsy.
The collaboration is inspired by a 2020 partnership between Ford and Filson that saw the two brands create a Bronco that honored wildland firefighters and the National Forest Foundation. The new production version sports quilted leather and a wrapped dashboard. The seats are finished in a woven fabric said to be inspired by Filson's twill. The leather-wrapped steering wheel has an attractive bronze bezel, which also matches the rotary dial that controls the G.O.A.T. drive modes.