top
Why people are so excited about Swatch's Royal Pop watch
Key takeaways
- Kathryn Armstrongand Vicky Wong Light Rocket via Getty Images The Royal Pop watch collection is much-hyped collaboration between Swatch and luxury brand Audemars Piguet.
- The Royal Pop watch collection, a highly anticipated collaboration between Swatch and luxury brand Audemars Piguet (AP), went on sale on Saturday in selected stores around the world.
- Similar to past sales of its kind, some people queued for days to get their hands on one of the eight models.
Why this matters: a developing story that could shape the day's news cycle.
Kathryn Armstrongand Vicky Wong Light Rocket via Getty Images The Royal Pop watch collection is much-hyped collaboration between Swatch and luxury brand Audemars Piguet. The launch of an exclusive pocket watch has sparked a frenzy that forced stores worldwide to close and in some cases saw police officers and security deal with huge unruly crowds.
The Royal Pop watch collection, a highly anticipated collaboration between Swatch and luxury brand Audemars Piguet (AP), went on sale on Saturday in selected stores around the world.
Similar to past sales of its kind, some people queued for days to get their hands on one of the eight models.
Article preview — originally published by BBC News. Full story at the source.
Read full story on BBC News →
More top stories
Also covered by
Euronews
Pop watch mania: Swatch appeals for calm as clamour continues for its 'Royal Pop'
Forbes
Swatch x AP Royal Pop Brought Crowds, Closures And Chaos
Bloomberg Markets
Hundreds Swarm Swatch Stores for "Royal Pop" Release
France 24
Swatch watch triggers consumer frenzy from Europe to New York City
Aggregated and edited by the Scoop newsroom. We surface news from BBC News alongside other reporting so you can compare coverage in one place.
Editorial policy · Corrections · About Scoop