LUCE: Ferrari presents its first fully electric car
Key takeaways
- The four-door Luce, Italian for ‘light’, was developed with the help of former Apple (AAPL.O), opens new tab design chief Jony Ive and his collective Love From, and is Ferrari’s first five-seater.
- Ferrari aims to appeal to families with deep pockets, offering them comfortable seats, high-end tech and a 600-litre boot.
- “It’s the result of five years of work,” CEO Benedetto Vigna told more than 200 reporters gathered in Rome.
Why this matters: local context for readers following news across Pakistan and the region.
Add ARY News on Google AAResize ROME: Ferrari presented its first fully electric car, Luce, on Monday, marking a high-stakes shift by the luxury sports car maker as competitors including Porsche and Lamborghini scale back their EV ambitions, citing weak demand.
The four-door Luce, Italian for ‘light’, was developed with the help of former Apple (AAPL.O), opens new tab design chief Jony Ive and his collective Love From, and is Ferrari’s first five-seater.
Ferrari aims to appeal to families with deep pockets, offering them comfortable seats, high-end tech and a 600-litre boot. Deliveries of the long-awaited Luce, priced at €550,000 ($640,000), are due to begin in the fourth quarter of 2026.