Pinterest Users Will Now Be Able to Purchase Directly From Amazon Storefronts
Key takeaways
- If you've ever discovered a product through your favorite creator and wanted to buy it, Pinterest's latest partnership with Amazon may help streamline the process.
- Creators who operate an Amazon storefront can now link it to their Pinterest account.
- While many social media platforms are primarily focused on entertainment or communication, Pinterest has increasingly emphasized product exploration and shopping.
If you've ever discovered a product through your favorite creator and wanted to buy it, Pinterest's latest partnership with Amazon may help streamline the process. The company announced on Wednesday that it's partnering with Amazon to offer storefront linking to creators on the Pinterest app.
Creators who operate an Amazon storefront can now link it to their Pinterest account. Once linked, their affiliate shopping link will be automatically applied when they pin eligible Amazon products, and their Amazon Storefront handle will also appear on their Pinterest profiles
While many social media platforms are primarily focused on entertainment or communication, Pinterest has increasingly emphasized product exploration and shopping. As a result, tools that shorten the path from product discovery to purchase could have a greater impact on user behavior.