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Google unveils Whoop-like screenless Fitbit Air

TechCrunch · May 7, 2026, 3:17 PM · Also reported by 4 other sources

Key takeaways

  • Google on Thursday unveiled its new Fitbit Air, a Whoop-like screenless wearable that retails for $100.
  • Google says the screenless design is built to allow users to live in the moment.
  • The new wearable is noticeably smaller than its predecessors, staying true to the Air branding, as it s 25% smaller than the Fitbit Luxe and 50% smaller than the Inspire 3.

Google on Thursday unveiled its new Fitbit Air, a Whoop-like screenless wearable that retails for $100. The device includes health and fitness tracking features like 24/7 heart rate monitoring, heart rhythm monitoring with AFib (atrial fibrillation) alerts, blood oxygen level, resting heart rate, heart rate variability, sleep stages and duration, and more.

The tech giant said in a blog post that the device is aimed at people who find wearable devices to be too bulky, complicated, or expensive, noting that the Fitbit Air is simple, affordable and comfortable enough to wear 24/7.

Google says the screenless design is built to allow users to live in the moment. You can track your health and fitness through the Google Health app the rebranded version of the Fitbit App, which Google also unveiled on Thursday.

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