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Google Launches $100 Fitbit Air Without a Screen to Rival Whoop

Bloomberg Tech · May 7, 2026, 2:00 PM · Also reported by 4 other sources

Alphabet Inc.’s Google on Thursday launched the Fitbit Air, a $100 screenless fitness band aimed squarely at taking on Whoop Inc. and other makers of health and fitness wearables that forgo displays.

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Google Launches $100 Fitbit Air Without a Screen to Rival Whoop

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