Apple Was Caught Off Guard by MacBook Neo's 'Off the Charts' Demand

Apple's most affordable Mac Book ever appears to be a resounding hit with customers, based on comments shared by CEO Tim Cook this week. On an earnings call on Thursday, Cook said that customer response to the Mac Book Neo has been "off the charts" since the laptop was unveiled in March. "We could not be happier with how things are going at the moment," he said. Apple was very optimistic about the Mac Book Neo before announcing it, but the company still "undercalled" the level of enthusiasm that the laptop would generate, according to Cook. He said that MacBook Neo demand has exceeded Apple's expectations and helped to drive a record number of first-time Mac buyers last quarter. "We're very focused on customers new to the Mac and customers that have been holding on to their Mac a very long period of time," said Cook. As a result of high demand, Cook added that the MacBook Neo is currently "supply constrained." For orders placed today, Apple's online store in the U.S. currently shows a 2-3 week delivery estimate for all configurations of the laptop. Apple released the MacBook Neo on March 11, following a week of pre-orders. In the U.S., pricing starts at just $599 for the general public and an even lower $499 for college students and qualifying educational staff. Powered by a version of the iPhone 16 Pro's A18 Pro chip, the laptop is available in Citrus, Blush, Indigo, and Silver finishes.Related Roundup: MacBook NeoTag: Tim CookBuyer's Guide: MacBook Neo (Buy Now)Related Forum: MacBook NeoThis article, "Apple Was Caught Off Guard by MacBook Neo's 'Off the Charts' Demand" first appeared on MacRumors.comDiscuss this article in our forums