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Evan Spiegel doesn't want you to call Snap Specs AI glasses
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Evan Spiegel doesn't want you to call Snap Specs AI glasses

Engadget · Jun 16, 2026, 9:15 PM · Also reported by 4 other sources

Key takeaways

  • Snap's CEO sat down with Engadget after his keynote at AWE.
  • Joe Scarnici/Getty Images Snap's newly announced AR Specs might seem similar to other smartglasses, but Snap CEO Evan Spiegel says that's the wrong way to think about the product.
  • Shortly after unveiling Specs at AWE, Spiegel sat down with Engadget to tell us more about the device we got a glimpse of onstage.

Snap's CEO sat down with Engadget after his keynote at AWE.

Joe Scarnici/Getty Images Snap's newly announced AR Specs might seem similar to other smartglasses, but Snap CEO Evan Spiegel says that's the wrong way to think about the product. Specs, he says, is "a new type of computer, a see-through computer."

Shortly after unveiling Specs at AWE, Spiegel sat down with Engadget to tell us more about the device we got a glimpse of onstage. The CEO repeatedly referred to Specs as a "computer" and that really is core to understanding how Snap is positioning the product (and justifying the price). Specs, Spiegel said, "is able to overlay computing on the world around you and bring computing into the world, which is so important if you want to make computing feel more human."

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