Toyota's Bestselling RAV4 SUV Could Spawn a New Compact Truck
Key takeaways
- We've known that Toyota has been contemplating a compact-sized pickup for a while, but now we likely know its foundation.
- The bestselling Toyota RAV4 could provide the foundation for a new compact-sized pickup, similar to the hugely popular Ford Maverick.
- See all results for new 2026 Toyota RAV4 for sale near 0
Why this matters: an automotive development that could shape industry direction or buying decisions.
We've known that Toyota has been contemplating a compact-sized pickup for a while, but now we likely know its foundation.
Toyota. The bestselling Toyota RAV4 could provide the foundation for a new compact-sized pickup, similar to the hugely popular Ford Maverick. Toyota's North American CEO Ted Ogawa reportedly said, "A RAV4-based pickup is an opportunity for us," according to Automotive News.Despite the potential for a new pint-sized Toyota pickup, the exec said that "dealers are waiting . . . but it takes time." Toyota might be known for fuel-sipping cars like the family-friendly Camry and the iconic hybrid Prius, but the Japanese automaker also has a long history of building pickup trucks. Look no further than the mid-size Tacoma and size-up Tundra, both of which feature a sturdy body-on-frame construction. However, those trucks are overkill for people who don't go off-roading or tow stuff, and they command higher prices too. But what about a compact-sized unibody pickup that could rival the sought-after Ford Maverick? That could lead to an untapped market share, and Toyota is reportedly considering a version based on the bestselling RAV4 SUV.
See all results for new 2026 Toyota RAV4 for sale near 0