Top Stories: Apple Price Hikes Coming, 20th Anniversary iPhone Rumors, and More
While Apple held out as many other smartphone and computer manufacturers raised prices in the face of massive increases in memory and storage costs, CEO Tim Cook has signaled that Apple will soon have to follow suit as the "situation has become unsustainable." In other news this week, rumors covered not just the i Phone 18 but also the 20th anniversary i Phone that's still over a year away, while Apple customers can some receive new perks with Chase credit cards and we went hands on with mac OS Golden Gate to see what's new, so read on below for all the details on these stories and more! Top Stories Tim Cook Says Apple Price Increases Are 'Unavoidable' Due to Memory Costs Hang onto your hats! Apple will be raising prices on at least some products to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal this week. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers. "Unfortunately, price increases are unavoidable," said Cook. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable." Cook did not say which products will get price increases or how much pricing will go up. The iPhone 18 Pro and iPhone 18 Pro Max coming in September could be more expensive than the iPhone 17 Pro and iPhone 17 Pro Max, while prices on iPads and Macs could also go up in the near future. Apple's 20th Anniversary iPhones to Come in Two Sizes, Will Launch Alongside Gen 2 Foldable iPhone Apple is "ramping up" work on the 20th anniversary iPhone that it plans to launch next year, reports Bloomberg. Multiple rumors have suggested the device will have an edge-to-edge display with curved glass at all sides for a nearly borderless visual effect. There will be two anniversary models similar in size to the iPhone 18 Pro and iPhone 18 Pro Max that are launching this September.